This year at South By Southwest in Austin, Texas, 4AD will host an official showcase at Cheer Up Charlie's, presented by Howl.
Scheduled for Thursday 13th March, the event will see live performances from Future Islands, SOHN, Merchandise and bEEdEEgEE, and additional sets by our friends Empress Of and WYNN. Doors are at 8pm.
For all those unable to make it Austin, there will be a host of exclusive video content filmed and broadcast live by our partners for the event, Howl, which is a free and simple tool for musicians to broadcast live video to their fans and interact in real time through an integrated chat. Allowing for an unmatched intimacy with the artist, there will be a full programme in the days around the event with each of the 4AD acts involved, along with interviews and features streamed directly from the night itself. Howl will allow fans to engage with the acts straight from SXSW, with a number of exciting plans afoot for supplementary content.
Tonight, Lo-Fang will take part in his first Howl from 7pm EST, following soundcheck at his Record Release Show from Cheer Up Charlie's. Follow 4AD on Howl for the direct link, which will also be posted on all social platforms.
More details will follow, with a schedule of the wealth of content that Howl will be providing, but for now you can follow 4AD on Howl here.