The new video for 'Cruel' by St Vincent has premiered today on the Huffington Post.

Shot in northern California, and directed and produced by long-time collaborator Terri Timely, the video provides the perfect visual accompaniment to the sinister lyrical themes that cut through the song. Seeing Annie Clark situated in various stages of domestic anguish, the video evokes the off-kilter suburban ennui of The Stepford Wives, reflecting the playfully twisted contrasts that characterise 'Cruel' as both melodically uplifting and dark-centred.

Watch the video here.

'Cruel' is taken from the forthcoming album, Strange Mercy, released on 12th September.